About
Paradigm Shift collaborates with companies and individuals to innovate, develop and launch new products and experiences that create sustainable growth and position a company to win in a fast-moving media-tech ecosystem.
We help optimize how you innovate and drive the transformation that brings opportunities to life, reshaping the way customers interact with you through cutting-edge technology and immersive media.
Artificial Intelligence
Almost every project we pick up now has an AI question inside it. Sometimes the answer changes the economics of the whole product. More often it doesn't, and working that out early saves a lot of money. We help companies get to that answer, then build whatever comes out of it.
Working out what AI is actually worth to a product before there is a budget attached to it. Usually that ends in a roadmap. Sometimes it ends in us saying leave it alone for another year.
Language models, agents and retrieval, built into products people actually use. We build the evaluation alongside them, because with this kind of system you cannot tell whether it works by looking at it.
The less visible half of the job. Pipelines, retrieval, guardrails, monitoring. It decides whether any of it survives contact with real traffic, and it is usually where the problems turn up.
Capabilities
Stay ahead of the competition, accelerate growth, find new market opportunities and re-invent the business through strategic investment in sustainable processes for creative destruction.
Bring ideas to life with accurate models and fully usable prototypes, built on the latest 3D printing technologies.
Architecture and delivery across public, private and hybrid cloud, with deep expertise on Amazon AWS, Microsoft Azure and IBM Cloud.
All things digital: UI and UX design, branding, graphic design, online marketing and advertising, photo and video.
Turn billions of data points into information you can act on, and into the training sets, retrieval indexes and evaluation data that AI systems actually run on.
Consulting and development drawn from deep experience across video games and digital entertainment, from consoles to mobile.
An entirely new medium is reshaping how people experience everything. We build genuinely immersive, interactive work for it.
Native-first mobile development on iOS and Android, built to use what the platforms can actually do.
Approach
Get specific about the opportunity, the constraints and what winning actually looks like, before anyone writes code.
Build the smallest real thing that answers the riskiest question. Working software beats a deck.
Take it to production, instrument it, and keep iterating on what the numbers actually say.
Get in touch
Tell us what you're trying to build, and we'll come back to you.
